Items where Author is "Paucar Caceres, A"
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Article
Clare, CJ and Wright, G and Paucar Caceres, A and Sandiford, P (2016) "Why should I believe this?" Deciphering the qualities of credible online customer reviews. Journal of Marketing Communications. ISSN 1466-4445 DOI: https://doi.org/10.1080/13527266.2016.1138138